With 20 years of experience in the field of content production in various forms and 10 years of experience in the field of SEO in various businesses, such as news sites, shopping sites, large companies, and many other businesses, I have witnessed interesting changes in businesses, especially in the online sector and this article is a summary of my experiences throughout my career.
A lot of changes have happened in the last few years in businesses, which is due to the advancement of technology and the emergence of new technologies. One of the most influential factors in online business, especially in the last few years, is SEO. In this article, I will talk about the fact that if you master the theoretical and practical aspects of SEO, you are a potential entrepreneur and you are only one step away from becoming a real entrepreneur.
Checking some fact about the SEO and its power:
1. E-Commerce Industry: According to recent studies, e-commerce websites that optimize their SEO experience a significant increase in both organic traffic and conversion rates. On average, businesses see a 14.6% conversion rate from SEO traffic, highlighting the effectiveness of SEO in driving qualified leads and sales.
For brick-and-mortar stores with an online presence, local SEO plays a crucial role in attracting nearby customers. Studies indicate that 76% of people who conduct a local search on their smartphones visit a physical store within 24 hours, emphasizing the impact of local SEO on foot traffic and in-store conversions.
2. Healthcare Industry: Healthcare providers leveraging SEO witness a substantial increase in patient acquisition. Research indicates that 84% of patients use search engines to find healthcare information, making SEO a primary channel for attracting new patients and expanding the patient base. Maintaining a strong online presence through SEO enhances a healthcare provider›s trust and credibility.
Patients are more likely to choose healthcare practitioners with positive online reviews and high search engine rankings, with 72% of patients stating that positive reviews inspire trust in a healthcare provider.
3. Hospitality Industry: SEO significantly impacts the booking and reservation process in the hospitality sector. Statistics reveal that 57% of travel reservations are made online, with travelers relying heavily on search engines to research accommodations, attractions, and destinations.
Hospitality businesses that invest in SEO enjoy increased visibility and bookings, driving revenue growth. Online reviews play a pivotal role in the hospitality industry, influencing travelers› booking decisions. Studies show that 93% of travelers consider online reviews when booking accommodations, highlighting the importance of managing online reputation and leveraging SEO to showcase positive reviews and ratings.
4. Real Estate Industry: SEO plays a crucial role in the real estate industry, with a significant percentage of property searches initiated online. Studies indicate that 90% of homebuyers use the internet during their home search process, underscoring the importance of SEO in connecting real estate agents with potential buyers. Local SEO is essential for real estate agents targeting specific neighborhoods and regions.
Research shows that 72% of people looking to buy a home visit a real estate agent›s website first, highlighting the importance of optimizing local listings and providing comprehensive neighborhood information to attract prospective buyers.
5. Financial Services Industry: SEO is instrumental in lead generation and customer acquisition for financial services companies, including banks, insurance providers, and investment firms. Studies reveal that 61% of consumers use search engines to research financial products and services before making a purchase decision, highlighting the significance of SEO in attracting qualified leads and acquiring new customers. SEO-driven content marketing is essential for financial services firms looking to position themselves as trusted advisors and thought leaders. Statistics show that 71% of consumers prefer to receive financial advice and information through online articles and blogs, emphasizing the importance of producing informative, optimized content to engage with prospective clients and build brand authority.
