In a bid to enhance the resident experience through flexible financial solutions, Dubai Asset Management (DAM), which owns and operates a leasing portfolio of 25 residential communities under Dubai Holding Asset Management, announced a partnership with Emirates NBD. As part of the strategic alliance, Emirates NBD credit card holders can receive exclusive benefits through an instalment scheme when paying rent.

Residents can divide their rental payments across 3, 6, or 12-month with zero Interest instalment plans and a one-time processing fee of AED49 per transaction for credit card holders with a credit limit ranging from AED1,000 up to AED150,000.  Direct debit payments can be made using DubaiAM Life, a digital portal where DAM residents can also schedule maintenance requests, move-in or out dates, and connect with community managers. The collaboration allows Emirates NBD customers within DAM communities greater flexibility, as part of the DAM’s commitment to resident happiness and convenience.

Commenting on the announcement, Ahmed Al Suwaidi, Managing Director – Dubai Holding Asset Management, Residential Communities, said, “Elevating the living experience in our communities requires us to stay one step ahead of resident needs. Our partnership with Emirates NBD embodies our dedication to resident-centricity, as we strive to enhance convenience, flexibility, and financial empowerment in every aspect of their journey. In collaboration with Emirates NBD, we are giving residents the freedom to customise their leasing experience according to their individual and financial preferences in an effort to further cement Dubai’s position as one of the world’s most liveable cities.”

Yousuf Saeed Mohd, Head of Priority Banking and Personal Banking at Emirates NBD, said, “We are excited to announce a strategic partnership with Dubai Asset Management, aimed at enhancing the financial well-being of our customers. At Emirates NBD, we constantly strive to provide innovative